What is Sentient?
Able to perceive and feel;
having the capacity to
Sentient was formed in early 2017 by a group of activists from a variety of fields, including journalism, technology, psychology, social media, and more. We are an international investigative non-profit for all beings that can feel, for all those who are sentient. Our goal is to reduce the world’s suffering. We focus where suffering is abundant most and collaborate with different organizations around the world for joint investigations and activities. We specialize in unique filming and cutting edge technologies of cameras.
We can divide the world in many ways: Easterners and Westerners, men and women, plants and animals. But when we put on our moral glasses, only one division remains: sentient and non-sentient. Whoever has consciousness can experience subjectively. This is sentience. And though this unique word, ‘Sentient’, is unknown to many, it is perhaps the most important word in the English language. It encapsulates all that matters. The subjective experiences of conscious living beings. Humanity accounts for a very small portion of the world’s sentience. Most sentient beings are non-human animals. All vertebrae are sentient, whether they are wild macaque monkeys, your family dog or cat, or pigs on factory farms. Some invertebrate animals are also sentient, like octopuses, though science has yet to explain when subjective experiences begin in the animal kingdom. Some animals, however, lack a brain or central nervous system and thus cannot suffer. Nevertheless, a countless number of non-human animals have subjective experiences, none of which are inferior to our own. Are these experiences dominated by humans? There are hundreds of billions of sentient wild animals at any given time undergoing genocide because of human actions, including but not limited to factory farming. These farmed animals are mercilessly slaughtered after short and horrific lives in brutal conditions. These animals account for nearly all of the world’s suffering. Our mission is to help them and reduce our planet’s suffering. We are Sentient. For all who can feel.
Ronen Bar - CEO & Founder
Ronen is an Israeli journalist and activist whose worldwide investigations have exposed horrific atrocities towards animals, leading to wide-scale public debates, class action lawsuits, criminal prosecutions, and new legislation.
Sagi Agmon - Attorney at Law
Sagi is our excellent legal advisor. He has years of legal experience under his belt focusing on animal rights and the environment with an impressive list of accomplishments.
Gil Merhav, Development Manager
Gil has a natural ability for out of the box thinking and countless creative ideas. With a background in writing and childhood education, Gil brings enthusiasm and passion for everything he does.
Suzy - Chief Undercover Investigator
Suzy is our highly experienced undercover investigator. Among her many talents, she has developed a highly specialized filming technique that makes it appear as if an entire film crew is inside the slaughterhouse.
Marketing expert and Social Media manager
Video director and editor